If you’re marketing services or products to Israelis, email marketing in Hebrew is a necessity. Although Israelis like to communicate through other platforms like WhatsApp and Facebook, they’re still reading their emails. But before you hit send on that perfectly crafted campaign, there’s one thing you need to know: Because Hebrew is a right-to-left (RTL) language, many of the popular email marketing platforms won’t work properly with Hebrew text.
The right-to-left challenge
Most email platforms are built for left-to-right (LTR) languages like English. Without proper support for RTL formatting, your email can turn into a visual mess faster than you can say “unsubscribe.” Text alignment goes haywire, sentences look jumbled, and your email’s professional vibe? Gone.
Hebrew-friendly marketing platforms
The good news? Some email platforms play nice with Hebrew and other RTL languages. Let’s break it down:
ActiveCampaign
This one’s a favorite among marketers for its robust automation features. Bonus points: It handles Hebrew beautifully. Whether you’re designing a newsletter or a drip campaign, you can count on ActiveCampaign to keep your text and layout looking sharp. ActiveCampaign also features a CRM and social media tools, so you can keep all your marketing tasks organized on one platform.
GetResponse
GetResponse is like the Swiss Army knife of email marketing platforms. It’s versatile, user-friendly, and great for Hebrew content. It’s especially handy if you’re juggling multiple campaigns or need advanced analytics. It’s a pretty robust platform, perfect for a growing business, but you may find the learning curve a little longer than on simpler platforms. If you stick with it, though, you’ll benefit from tons of useful features.
AWeber
This platform has been around for so long that it offers more than 850 integrations, allowing you to easily connect to your website, social media and SMS messaging. It also has a huge library of images for use in your campaigns. One of the best things about AWeber is that they send their emails from multiple servers, bypassing spam folders and helping your emails reach your customers’ inboxes.
Rav Messer
Looking for an email platform with a Hebrew interface? Rav Messer was developed in Israel and is managed here. It offers landing pages, newsletters and social media posting. Its long term relationships with Israeli internet providers is one of its main selling points.
For more information about platforms, check out the Website Planet list of email marketing providers that support Hebrew.
Tips for Hebrew email marketing success
- Test, test, test: Always preview your emails to ensure the text alignment and layout look perfect.
- Choose fonts wisely: Some fonts handle Hebrew better than others. Stick to web-safe options to avoid glitches.
- Segment your audience: Israel may seem like a small, niche market, but it can still be broken down into segments based on things like interests, location, or purchase history. Don’t forget to utilize these segments to boost engagement.
Marketing to Israelis without using Hebrew-friendly email marketing is like trying to surf without a board—you’re going to wipe out. The right tools make all the difference. Pick an email platform that supports RTL languages, test your campaigns, and watch your engagement rates soar.