How to Pivot Your Job in the AI Era

How to Pivot Your Job in the AI Era

AI isn’t just changing the way we work – it’s changing who does the work. But before you panic and start Googling “jobs robots can’t do,” take a deep breath. The goal isn’t to outsmart the machines. It’s to manage them.

Every field in Israel is starting to use AI tools. The winners won’t be the ones who ignore it, or the ones who know everything about it. They’ll be the people who can work with it.

So if your job is changing, here’s how to stay not just employed, but indispensable.

From bookkeeper to finance coordinator

AI can already categorize expenses, reconcile transactions and even generate financial summaries, so your previous bookkeeping job may well be obsolete. But someone still has to make sure the numbers make sense and explain them.

Learn how to use AI-based finance tools like QuickBooks AI or Excel’s Copilot. Understand what the software is doing, and watch for errors or inconsistencies. Many small and mid-sized Israeli firms need people who can bridge the gap between the old way and the AI system that replaced it. That person could be you.

From customer support to customer experience manager

Old-fashioned customer support is going out the window with chatbots that are becoming more and more advanced, but companies still need people to train and manage AI chat systems. That means writing better prompts, editing canned responses and handling the complex cases bots can’t. 

From copywriter to content strategist

Fun, snappy copy is no longer being written entirely by humans. Tools like ChatGPT and Gemini write awesome texts in seconds. But without the human touch, AI copywriting sounds too robotic. Adding the human voice and shaping messages that will connect with the company’s target market are important skills that AI has yet to master. Someone still needs to guide the AI by setting the voice, editing drafts and using it to brainstorm faster. 

Learn to write clear, effective prompts and use AI to outline content, then refine the voice and storytelling. Offer “AI-optimized content” services, where you produce more, faster, while keeping the human quality intact.

From office admin to workflow automation lead

Managing an office isn’t just about being organized anymore. It’s about automating processes like scheduling, reporting and communication. Using AI, you can automatically send an email when someone fills out a form on your website, generate a daily to-do list for your boss (or your team) from multiple platforms, summarize meeting notes, update project boards and set up alerts so you’re notified before something falls through the cracks.

Teaching with AI

AI tools can now do much of the prep work that used to eat up your evenings. It can create differentiated worksheets for students at different levels, create an interactive quiz or suggest ideas to make your lesson more engaging. MagicSchool is an AI platform built specifically for teachers, with the goal of saving teachers time and serving the diverse needs of students. As Israeli schools begin adopting AI more widely, teachers who understand how to use it wisely will be the ones shaping the next generation of education.

Whatever your job is, remember that AI isn’t replacing people, it’s replacing tasks. And someone still needs to guide, interpret and quality-check those tasks. Learn how to use AI tools and your job will become even more important.