Podcasts are everywhere these days. Your dentist has one. Your neighbor has one. There’s even a podcast about podcasts. But what about you? If you’re running a business in Israel, should you grab a mic and join the airwaves?
The business benefits of starting a podcast
Become the go-to expert
There’s something magical about sharing your voice. It’s personal, it’s authentic and it positions you as someone who knows their stuff. Whether you’re dropping marketing wisdom, behind-the-scenes insights or industry interviews, you’re showing (not just telling) people that you’re a pro.
People buy from businesses they trust. And trust comes from showing up consistently with value. A podcast lets you do that, week after week.
Get people’s attention
Let’s face it: blogs are skimmed. Social posts are swiped. But podcasts? People actually listen. In their cars, on their dog walks, while they’re folding laundry or guarding their army base—they’re tuning in for 20, 30, even 60 minutes at a time. That’s prime attention real estate.
It’s like being in someone’s ear (literally), building a relationship one episode at a time.
Reach new audiences
Your podcast can pop up on Spotify, Apple Podcasts, Google, YouTube—you name it. That means new people can find you even if they’ve never heard of your brand. Bonus: if you bring on guests, you can tap into their audiences, too.
It’s a content goldmine
Each podcast episode can be recycled and reused, to create all sorts of marketing materials:
- Blog posts
- Quotes for social media
- TikTok, Facebook and Instagram reels
- Content for your email newsletter
- Bite-sized tips
Why not to start a podcast
A podcast has many benefits, but there are also some valid reasons why a podcast might not be your best business move—at least not right now.
It takes time (and energy)
Recording is the easy part. Editing, uploading, writing show notes, promoting the thing… it adds up. If you’re flying solo or already maxed out, a podcast can quickly turn into a to-do list item that gathers digital dust.
Results take time
You’re not going to release three episodes and wake up with a million downloads and a waitlist of clients. Podcasting is a long game. Too many business owners start a podcast and give up within a few episodes when they don’t see the results they want. If you can see this happening to you, podcasting might not be the right choice for you.
You need a clear niche
There are over 5 million podcasts out there. If your show is just “me talking about business stuff,” it’s going to get lost. You need a hook. A niche. A clear reason someone would choose your voice out of the digital crowd. What do you bring to the table that no one else does?
So… should you start one?
Here’s a quick checklist. If you can say “yes” to most of these, you’re probably podcast-ready:
- You have a clear target audience
- You can commit to consistency
- You have a unique angle or POV
- You enjoy talking about your expertise
- You’re patient with growth
Podcasting in Israel
So, you’ve weighed the pros and cons and decided to give podcasting a try? Here’s what you need to know about podcasting in Israel specifically:
Hebrew or English?
A Hebrew podcast will connect with the local audience, especially if you’re targeting Israeli consumers, small business owners or public-sector professionals. English podcasts are ideal if you’re targeting the Anglo-Israeli community, global clients or expats. Know your audience. If you’re B2C and focused on Israeli households, Hebrew’s your best bet. If you’re B2B in tech, English is practically the default.
Cultural communication style
If you’re aiming your podcast at Israelis, remember that they tend to appreciate directness, authenticity and speed and energy. Focus less on sounding like a radio host and more like you’re talking to a friend in a cafe in Tel Aviv.
Timing around Jewish holidays
If your podcast focuses on work-related content, you probably won’t get a lot of listeners during the month of Tishrei, the week of Pesach or the end of August. But if you’re reaching customers by talking about subjects such as mental health, travel or marriage, vacation days can be prime listening time, so be sure to publish new episodes then. You’re probably busy with non-work related things too, so pre-record and pre-schedule so you don’t have to think about it.
Getting your podcast out there
In addition to global platforms like Spotify and Apple, you might want to look into Facebook groups and WhatsApp networks for local promotion, and collaborations with Israeli influencers or thought leaders in your niche. Remember that LinkedIn is huge in Israeli business circles—use it to push new episodes and tag relevant guests.
Don’t forget to be flexible! If your podcast isn’t getting off the ground or is taking up too much of your time, try switching it up. New topics, new guests or a different marketing method might turn things around. And if you’ve been at it for a while but you’re not getting the results you expected, it’s OK to stop producing new episodes and focus your energy elsewhere.
