Starting or growing a business in Israel comes with its own unique challenges. From navigating bureaucracy to understanding local consumer behavior, it’s not always a smooth ride. That’s where a business coach can help. But do you need one?
Reasons to Hire a Business Coach
✔ More clarity – Sometimes, you’re too close to your own business to see the bigger picture. A coach helps you step back and focus on what truly matters.
✔ Spot new opportunities – You might be missing out on potential growth areas. A fresh perspective can help you find untapped markets or smarter strategies.
✔ Get out of your comfort zone – Growth happens outside of what’s familiar. A coach can challenge you to take bold steps with confidence.
✔ Accountability – It’s easy to let things slide when you’re your own boss. A coach keeps you on track and ensures you follow through.
✔ Emotional support – Running a business can be stressful. Having someone in your corner who understands the highs and lows makes a big difference.
✔ Strategic marketing plan – A coach can help you develop a clear, effective marketing strategy that speaks to your Israeli audience.
✔ Bridging the gap – Business culture in Israel can be different from what you’re used to. A coach helps you adjust your mindset and expectations to fit the local market.
Reasons You Might Not Want a Business Coach
❌ It requires time and energy – Coaching isn’t a magic fix. You need to be willing to put in the work and implement what you learn. If you don’t plan to invest the time, coaching isn’t right for you.
❌ It can be expensive – Private coaches tend to be pricey. However, there are subsidized sessions available through Maof and MATI that can make coaching more accessible. If you’re a new oleh (up to 10 years) you can even get some of these sessions free of charge.
Finding the right fit
Not all coaches are the same, and choosing the wrong one can be a waste of time and money. Before you commit:
🔹 Define your goals – Are you looking for help with strategy, marketing or mindset? Do you want to scale your business, streamline processes or update your pricing? Know what you need before you start searching.
🔹 Have a discovery call – Most coaches offer a free consultation. Use it to gauge whether they understand your business and challenges. Do the solutions they offer feel right to you? Get a feel for their personality and see if it meshes with yours. If you don’t click with a coach, chances are the working relationship will fail.
🔹 Consider industry-specific expertise – A general business coach is great, but one with experience in your specific field might be even better. In any case, you want someone who understands what you do and won’t give advice that’s irrelevant to your niche.
Bottom line: Is a business coach worth it?
If you’re feeling stuck, overwhelmed, or unsure of your next move, a business coach could be a game-changer. If everything’s going fine but you’re ready to invest in growth, the right coach can help you move forward with clarity and confidence.
